In the current economic climate turf companies are looking for new ways to diversify their service. Historically, turfing alone was enough to sustain us, however recent trends have hit our industry hard. This article will look at why traditional turf companies are struggling and the options available to sustain us throughout the year.
So then, traditionally, turf delivery has been in an industry that peaked in April and slowly declined into the winter months. While our industry has always been seasonal, the financial yields in the summer were enough to sustain us. That's all changed now though; our industry is under attack both from the recession and by garden centres growing turf on an industrial scale.
It stands to reason in today's market, what is grown and bought in bulk is usually cheap. This unfortunately for the customer can have a knock on effect with the standard of goods supplied. We have looked at lowering our prices or trying to build better relationships with customers. We have looked into diversifying, delivering topsoil, tree surgery, supply and erecting fencing. Change can be scary but we must all evolve in order to survive.
Despite popular opinion, for example, decking is quite an easy skill to learn. Now that the demand for turf is on the wane, decking has become a popular choice in during the past ten years. Home-owners usually choose to have new decking as statement piece in their gardens. This is done so that gardens can be used for gatherings for family and friends and is a plus point when selling. Advertising decking services can give you the chance to sell other garden services too.
Similarly, the skill set for other trades can be learnt with discipline and a little persistence. We hope this write-up has proven valuable to you. Of course, this is only a brief foray into the industry and we hope to publish more articles in this vein in future months.
So then, traditionally, turf delivery has been in an industry that peaked in April and slowly declined into the winter months. While our industry has always been seasonal, the financial yields in the summer were enough to sustain us. That's all changed now though; our industry is under attack both from the recession and by garden centres growing turf on an industrial scale.
It stands to reason in today's market, what is grown and bought in bulk is usually cheap. This unfortunately for the customer can have a knock on effect with the standard of goods supplied. We have looked at lowering our prices or trying to build better relationships with customers. We have looked into diversifying, delivering topsoil, tree surgery, supply and erecting fencing. Change can be scary but we must all evolve in order to survive.
Despite popular opinion, for example, decking is quite an easy skill to learn. Now that the demand for turf is on the wane, decking has become a popular choice in during the past ten years. Home-owners usually choose to have new decking as statement piece in their gardens. This is done so that gardens can be used for gatherings for family and friends and is a plus point when selling. Advertising decking services can give you the chance to sell other garden services too.
Similarly, the skill set for other trades can be learnt with discipline and a little persistence. We hope this write-up has proven valuable to you. Of course, this is only a brief foray into the industry and we hope to publish more articles in this vein in future months.
About the Author:
Learn more about Swindon Turf. Stop by Jamie Taylor's site where you can find out all about Swindon Turf and what it can do for you.
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