Sunday, May 26, 2013

The Elementary Primer For The Successful Advertising Of Your Student Housing Business

By Benny Roye


As a college student accommodations business owner, it is very important that you take the initiative and be a good leader. Every step of the way in your business, you should be planning for your future. The following tips can help you to move in the right direction towards success.

To gain repeat customers, make sure that you engage in follow-up calls. Whenever you make a new college student accommodations business contact, you should call them afterwards to check how they are enjoying their new purchase. This is a great way to exceed a customer's expectations and keep them coming back to your business.

Make a point to engage your customers in conversation periodically to get feedback. Too many college student accommodations businesses only talk to their customers when they are trying to make a sell or when a problem occurs for the customer. Customer satisfaction surveys can provide a lot of feedback if they are simple, concise, and allow for comments rather than just ranking or selecting from multiple choices. Encourage your customers to complete the survey by offering a limited-time discount, free shipping, or some other low-cost enticement.

Lawn signs are a popular advertising method because of the affordability. Design a lawn sign which lists clearly and boldly your college student accommodations business name or logo, website and phone number. Avoid unnecessary clutter on the sign, as most people only have a few seconds to read the content.

In order to reap the benefits of a successful college student accommodations business you must have pre-defined goals set in place. Having these particular goals helps keep you focuses on the industry and the result is an efficient and effective business where you enjoy success and prosperity.

Start a cold calling campaign targeted to your most likely customers. For example, if you are selling office equipment, contact companies in your area and let them know that your student accommodations agency exists and you can aid them with their office equipment needs.

Canvas neighborhoods and parks with brochures. Hire a student or other individual to place a flyer on each car or doorstep in a given neighborhood. This is an easy way to increase your college student accommodations business, and success relates to the time invested in the process.

Numbers are very important when running a college student accommodations business, but they are definitely not the only important thing. As a business owner, you have to know how to talk to your customers. If you do not have any people skills, you will not be able to relate to your customers and promote customer loyalty.

When operating a college student accommodations business, it's vitally essential to think carefully about whom you associate yourself with. If you find yourself surrounded by negative people, try to remove yourself from that group completely. On your journey to success, nothing will slow you down more than being surrounded by those who bring you down.




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