Saturday, June 6, 2015

SEO - The Right Way To Success For Realtors

By Merv Carlson


In this modern days when most consumers tend to shop online, all businesses try to rank their websites high on major search engines to improve the online sales. More and more business owners realize the importance of SEO these days. SEO brings business owners various benefits. As soon as one business website reaches top on major search engines for certain keywords, the site gets more visitors; thus the sales will be improved as well. Most of Internet users now will search for information before they decide to purchase anything; so having your website get found on the Internet is vital if you want to improve the online sales.

Why do a realtors website need to be well positioned in the search engines, what benefit from optimization?

Recent studies and surveys have revealed that most people only click on the results on the first page of the search engines; very few of them click on the second, third or forth page to see the results there.

SEO is a long-term process; if you're patient, the returns are worth your time and effort. Below are some advantages ranking on the first page of major search engines can bring you:

1. Increasing website traffic - a large percentage of traffic websites comes from search engines.

2. Your competitors are doing SEO all; if you do not take action, your website will never get found on the Internet, especially for a challenging field like real estate.

3. Improving realtor brand credibility: When people search for "Sylvan Lake realtors" and your name as a realtor shows up at the very first result page, people trust that your brand name is reputable. The better ranking you get, the more people trust you.

4. Advertising on the site in a more economical but efficient manner - for example, through banners, email marketing, publications in other websites, blogs, forums, social networks and so on. SEO optimization of a website is absolutely necessary to be able to find your site and business more forward position in search engines.

SEO is not easy; The process requires your effort and also financial investment. However the returns are well worth it. For example, when a potential buyer types "Sylvan Lake houses for sale" on the search engines and the results then show up your website on the very first page, that buyer will tend to click on your website first to see what Sylvan Lake listings you have.

If a realtor does not have time to do the SEO, he may need the help from reputable SEO companies. Getting on first page is not an easy job because you have various competitors who also want to get top three positions online. Real estate is one of the most challenging fields to do SEO. Real estate keywords are highly competitive. Realtors are often busy with the listings, so hiring an experienced SEO firm is a good solution.




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