Friday, September 7, 2018

Does Your Real Estate Business Need A CRM Platform?

By Gregory Hughes


Ever felt like the back end of your business is demanding more from you than it really deserves? Well, it was only a matter of time before you found yourself here. You already know that growing your Heritage Harbour Annapolis MD real estate to whatever heights you aspire will take mountains of relationships. As such, it's fair to say that collecting contact information is part of your full-time job. This goes hand-in hand with the headache of figuring out how to utilize this while still keeping up with your core functions.

So, are poor time management skills to blame? Absolutely not -- in fact, your situation has become a commonplace of the times. As the importance of data continues to grow, so does the risk of being overwhelmed by its magnitude. It's this pairing of aspects that is behind the advent of CRM (customer relationship management) platforms. These help in streamlining the data tasks involved in crafting the front-end customer experience, such as:

Managing Contact Information: How many lead sources does it take to sustain your campaign? No need to answer, but it's likely that you rely on several databases to store the incoming data. With CRM software, you can merge them into one repository, thereby eliminating the need to hunt down contacts across them. It will also ensure everyone stays on the same page.

Automate Processes: A decent application will automate a bunch of tedious tasks (read productivity killers), including data entry and the creation of reports. A full-service platform will take it a notch higher by following up on leads after they are generated. This will not only save you a load of time, but also introduce an element of consistency into your workflow.

Reporting: Digging out the stats you need to make tactical decisions is difficult when your data is scattered across a handful of systems. That being said, CRM software will do more than just making it centrally accessible. With its in-built reporting functions, you'll be able to focus on each area of your business and extract stats in analyzable formats (graphs, charts etc).

Security: It's all well and good thinking that your clients' data is secure until you fall victim to a breach. Even if you already have other safeguards in place, CRM software can go a long way in warding off threats. This is because it unifies a handful of features to form a comprehensively secured environment, the same of which can't be said of standalone programs.

Customer Care: Showing prospects that you care about their needs is arguably the best way to turn them into clients. Even with a fine ear for detail, however, this can prove difficult to achieve in practice. Fortunately, it's just these kind of impossible tasks that CRM software is designed for. With it, you can capture actionable insights on a personal level and, from there, structure your communications and services accordingly.

Perhaps the best thing about CRM applications is that the majority of them are scalable. In other words, they're designed to allow for upgrades as they become available. Having a platform that can grow along with your needs means your time will be focused on your goals, rather than troubleshooting complex technology.




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