Tuesday, January 29, 2013

How Marketing the Best Mattress Can Go Wrong

By Rob Sutter


When it comes to meeting people who are new, there are several features that you're going to notice but personality is going to most likely take precedence. They have to be able to show confidence in just about situation and businesspeople are no different. Those who have to market the best mattress to consumers are very much the same but what happens if their flawed attitudes start to surface? I believe that's when such a goal becomes practically impossible to reach.

Perhaps one of the least attractive traits of anyone selling the best mattresses is an aggressive personality. Reputable organizations such as Sleepy's will commend people who will work to make certain that bedding is sold without fail. However, I like to think that there are limits to consider and there are those workers who will not let a potential purchase go, by any means. Sometimes shoppers are going to cease feeling comfortable and leave to take their business somewhere else.

I think a crime that may be even worse than a personality that's too loud is one that isn't loud enough. How many times have you been with someone and you had to ask them to repeat what they said because they simply spoke at the pitch of a mouse? These are the people who are going to seemingly lack confidence and sales won't be made as much. It's the reason why there are fewer people in the world who have these jobs.

One may not think that a person's attitude and the knowledge they have can go hand-in-hand but rest assured that it can be done. Someone who possesses a boisterous personality may be concealing what could be a lack of product knowledge. However, people may mistake a quiet person for being a poor salesperson when that isn't the case since they are simply unable to bring the knowledge to customers verbally. One's attitude can have a variety of factors as to how they'll go about jobs, for better or worse.

If you want to make a career for yourself as a businessperson for bedding, I don't think you want to discredit the importance of a good personality. Keeping up a good front when doing business is important because customers are going to judge your legitimacy based on that. People will be more likely to shoo away someone who's more timid in comparison but those very people may be the ones to leave if people become too aggressive. Finding middle ground is tough but it can happen.




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