Tuesday, December 27, 2011

Insurance Continuing Education Credits and the Insurance Industry

By Ed Hulse


Life insurance agents do more than sell policies in today's world. Of course, they sell the product that gives the industry its name. However, they also tend to acquire a wide variety of additional skills. These include estate planning, pension plan set-up, and retirement planning. Every state requires life insurance continuing education credits when agents renew their licenses. CE credits are important keys to maintaining and building professional development.

This particular industry has seen resurgence since the economic recession. Many companies downsized agents prior to the slowdown. They relied on financial advisers, stockbrokers, banks, and the internet for sales. Whole life policies were touted as unattractive products. Many financial planners advised clients to purchase cheap term policies. They suggested investing the money that clients saved in the stock market. When the stock market plummeted, however, those "unattractive" whole life policies retained their value.

Many companies are now actively recruiting agents. They recruit former real estate agents, mortgage brokers, bankers, and lawyers. Life insurance agents have a difficult path. Seventy percent of agents earn less than $35,000 in their second year. Only twenty percent stay on the job for four or more years. After the fifth year, however, agents who persevere can make $100,000 or more.

Agents can take a wide variety of CE courses. Regulatory and firm element courses may include suitability and ethics, money laundering prevention, securities, topics in economics, and FINRA (Financial Industry Regulatory Authority) rules and regulations. Other courses may include distribution planning, annuities, and accelerated benefits. Agents can also study health savings accounts, Medicaid and Medicare, and health and benefits insurance. Each state has its own CE requirements. License renewal usually must occur biannually. Some states require as few as eighteen hours. Other states require as many as thirty. Each state's department of insurance has authority over renewal requirements. Some states require specific coursework. For instance, nineteen states require consumer protection and ethics courses.

Each state has its own CE expectations. License renewal most often occurs every two years. States can require from around twenty to around thirty hours of courses. State insurance departments decide what the expectations will be. Some of them require very specific coursework. For example, nineteen states, as of recent data, required consumer protection and ethics training.

Courses should be state-accredited and nationally approved. Some firms will reimburse their agents for CE. Others will expect the agents to pay on their own.

If a firm is looking for CE providers, they should take a few steps. One is to hire a compliance specialist who has Series 7, 24, and 63 licenses. A local compliance officer employed by government can help small firms. Larger firms need to hire a specialist. A firm should make sure that the course provider offers classes for all of the firm's services. These could include CFP, CIMA, CPA, ChFC, and CLU credits.

All agents in all states must complete life insurance continuing education requirements. Agents should research their state's requirements and their CE provider before signing on for classes. Agents and their companies must make compliance for CE a high priority.




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