Thursday, February 27, 2014

Working With Drones For South Beach Real Estate Has Arrived

By Wanjerra Ciro


Drones have gained their share of bad press over the last few years. However, despite their negative and controversial perception, their use is leaving military ranks and heading into the commercial arena. The FAA has found themselves in a pickle, as drones are becoming more affordable and being used for personal and commercial purposes.

Amazon's use of a drone to deliver beer to fisherman on an icy lake sprouted a lot of controversy but also started dialogue about a drone's potential capabilities. Today, realtors like David Nguah at Majestic Realty in Miami Beach, use drones to capture images of the homes they have for sale. Using a drone allows him to take pictures and video of a property from multiple aerial perspectives.

Use of drones when it comes to real-estate is regarded as the quite cutting-edge practices at the moment. Such a technological innovation is probably to develop the real estate market place straight to the future. It was not long ago that most realtors sent out hard copy cards and catalogs regarding their listings before the World Wide Web. To get pictures they would frequently would need to actually go and take a snapshots, print and then mail them out. The online world as expected took over

Then came digital photography. Long were the days of processing film and scanning. Digital photography made it possible to instantly upload, edit, and send photographs. Once again, changing the way real estate was done. There was no looking back. Once these technologies grab a hold of the industry and the world, it's hard to ignore the impact.

Using drones in real estate provides a new way for realtors to tell a story about a property, feature, or environment. Sure, a helicopter can also provide aerial images, but only a drone can hover just over a home and take pictures of intimate details a helicopter ride could never capture. Plus, it might ultimately be cheaper.

Drone produced images are the latest marketing tools. Realtors like David have jumped on this new opportunity before it catches on widespread in Miami and beyond. The real estate industry has turned a new leaf in the Miami market. Condos and new homes are being built, sold, and purchased every day. Incorporating drone photography into his marketing plan puts David on the industry's cutting edge.

Despite local and national governments ongoing discussion on how to best regulate the use of drones, one thing is for sure; using drones for real estate is here to stay.




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